Foreign Exchange: American Beer Styles, Brands Capture Attention of Drinkers Abroad

 

Foreign Exchange: American Beer Styles, Brands Capture Attention of Drinkers Abroad

“Ben Beinhardt has lived in Germany all his life, surrounded by hundreds of years of brewing tradition and some of the most iconic brands the world has known….But honestly, he wouldn’t mind an American IPA, either.” “Since its first export shipment in January 2013, Colorado’s Crazy Mountain Brewing Co. has grown its foreign sales to […]

“Ben Beinhardt has lived in Germany all his life, surrounded by hundreds of years of brewing tradition and some of the most iconic brands the world has known….But honestly, he wouldn’t mind an American IPA, either.”

“Since its first export shipment in January 2013, Colorado’s Crazy Mountain Brewing Co. has grown its foreign sales to account for 25 percent of the brewery’s business with annual growth rates in foreign markets averaging between 60 and 70 percent.”

Check out the full article here!

(Illustration by Jeff Quinn)

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