Marketing: Bottle Design Can ‘Burn Branding’ Into Consumer Memories

 

Marketing: Bottle Design Can ‘Burn Branding’ Into Consumer Memories

Catching the eye of a consumer on a crowded shelf is always a dilemma for an up-and-coming craft brewery. It can be especially hard for younger breweries looking to make a name for itself, especially in a highly-populated state like Colorado. For Crazy Mountain Brewery, making a change to its labels has been one new […]

Catching the eye of a consumer on a crowded shelf is always a dilemma for an up-and-coming craft brewery. It can be especially hard for younger breweries looking to make a name for itself, especially in a highly-populated state like Colorado. For Crazy Mountain Brewery, making a change to its labels has been one new aspect to its marketing. Adding a new bottle design this fall has been another…

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