Marketing: Bottle Design Can ‘Burn Branding’ Into Consumer Memories
Catching the eye of a consumer on a crowded shelf is always a dilemma for an up-and-coming craft brewery. It can be especially hard for younger breweries looking to make a name for itself, especially in a highly-populated state like Colorado. For Crazy Mountain Brewery, making a change to its labels has been one new […]
Catching the eye of a consumer on a crowded shelf is always a dilemma for an up-and-coming craft brewery. It can be especially hard for younger breweries looking to make a name for itself, especially in a highly-populated state like Colorado. For Crazy Mountain Brewery, making a change to its labels has been one new aspect to its marketing. Adding a new bottle design this fall has been another…